A half-day session with photographer Krista Radzina, the first step towards making a promotional video for her business. With our cameras trained on each other, we both shot and directed each other at the same time in order to create the look of Krista working with models as she would when taking portraits of her clients. Here's a gif of the action, in black and white to match her style.
I always do my best to represent each subject with particular attention to their unique personality and brand identity. Using colour palettes that match the vibe and feel of their product is a vital part of creating unity within their websites and social media platforms. I enjoy being perceptive and tailoring my own style to embrace the character of whoever I'm working with.